Alterna has been a pioneer in the luxury haircare industry since 1997, offering state of the art formulas that have set the benchmark globally. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide.

Caviar, seasilk, hemp, bamboo and kendi oil are just a few of the innovative ingredients in Alterna products, who couple up their naturally active sources with the best of proprietary technology like Enzymetherapy—an enzyme delivery system which allows for the absorption of essential ingredients for superior keratin production, and Color Hold, a patented technology protecting hair from colour fade and wash out.

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